AERM-matrix

Acquisition
Engagement
Retention
Monetization

Core

Variability of mechanics, excitement of the autobattler's “roulette”

Calculating the chances of success, leveling up planning, squad management before the raid

Raid duration, character leveling

Extraction of tokens, purchase of characters and equipment, consumables in battle

Meta

Ownership of property, development of the base, opportunity to earn money

Upgrading the base, managing squads, improving tactics and successful combinations

Creating of buildings, extraction of resources, appearance of raids, regular events, base defense

Crafting and selling/purchasing NFTs, battle pass, access to new locations

Social

Clan system, communication with other players

Joint activities, exchange of experience, appointment of managers, joint base defense

Clan ongoing events, joint ownership and its upgrading

Clan tournaments, making money on rent, choosing suitable tenants

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